Transition, Part 3
(This is an ongoing series regarding the current state of media democratization and distribution practices. Parts 1 & 2 can be found in the December archives.)
This past weekend was the Consumer Electronics Show in Las Vegas, NV, and if you've kept abreast of the announcements and unveilings that have taken place, then you know it's been all about video. It seems that the secret is out, and video-on-demand is in. The future, if one were to believe the hype being generated by all the major technology players, is in allowing the media consumer to get what they want, when they want, and how they want it. Big screen high def video? Got it! Watch in on your ipod? Covered! Download from the internet? Go for it!
One of the biggest announcements included Google's new payed video download service. Seems that anyone with a bit of content, and the belief that somebody will buy it, can upload their video to Google Video and set their own price for download (with a minimum of .05 cents). The director of the film "Waterborne" reportedly (LA Times) turned down a $125,000 distribution bid so he could sell the film himself through Google for $4.99 a download. Will it pay off? If he can market it well by himself, then it just might. But that's where a distributor comes in really handy - in the marketing. If I wanted, I could start burning DVD's off my laptop and selling them out of my trunk, but without some clever marketing I don't think I'd get very far. Lets face it, I'm a filmmaker, not a marketing executive. But I do wish him the best of luck and I hope it works out. He's got some balls to do what he's done.
Could this be the beginning of a true democratization of the distribution process? Of course. Will it work? Only time will tell.
Again... to be continued...


